Strategic communications programs: We develop messaging, outreach tactics, news/event calendars, press materials for product launches, campaign launches, soft & hard news pitches to fit your launch or editorial calendar strategy.

Media outreach: We develop media lists from our in-depth national database, perform broad-based or individually targeted media outreach for each specific audience you wish to reach. We create specific pitches per publication type and per beat: national/regional/local; print, broadcast, new media (blogs and online media); social media.

Media assets: We write press releases, media advisories and op-eds as appropriate to the news.

Monitoring: We watch the daily news like hawks for breaking stories relevant to your strategy; alert you so you can respond, comment or simply be aware of the trends.

News distribution: We subscribe to all major wire services including 3BL social media, CSR wire, Ascribe, PR Newswire, Business Wire. We also have our in-house list and extensive personal contacts

Communications audits: We can analyze past and current coverage to determine how well your messages are being understood and received. We'll do the same for your competitors and/or deliver a broad snapshot of how your issue fits into the national or trend context.