Product placement and product integration in television shows and film can be extremely effective for many types of brands and organizations. The trick is to make sure these placements happen organically, with respect and relevance to the storyline. While we are huge fans of Jack Bauer on 24 , we know he cannot save the world with a glass of organic orange juice!

Product placement is unpaid placement where a brand or product is placed on the set of a TV show and is much less intrusive -- but equally effective -- as product integration. Our Hollywood partner PopLab - and yes, she cares about the planet, people and all the creatures of the earth -- works with television shows and film studios to strategically place pand integrate brands and messages in projects that attract the target demographics.