Strategic communications programs: We develop messaging, outreach tactics, news/event calendars, press materials for product launches, campaign launches, soft & hard news pitches to fit your launch or editorial calendar strategy.

Media outreach: We develop media lists from our in-depth national database, perform broad-based or individually targeted media outreach for each specific audience you wish to reach. We create specific pitches per publication type and per beat: national/regional/local; print, broadcast, new media (blogs and online media); social media.

Media assets: We write press releases, media advisories and op-eds as appropriate to the news.

Monitoring: We watch the daily news like hawks for breaking stories relevant to your strategy; alert you so you can respond, comment or simply be aware of the trends.

News distribution: We subscribe to all major wire services including 3BL social media, CSR wire, Ascribe, PR Newswire, Business Wire. We also have our in-house list and extensive personal contacts

Communications audits: We can analyze past and current coverage to determine how well your messages are being understood and received. We'll do the same for your competitors and/or deliver a broad snapshot of how your issue fits into the national or trend context.

The newest and most important development in media since the internet! Social media is like word of mouth on steroids. It's giant online conversation that you should be a part of. We can teach you how to dip your toes in the water, or engage full throttle.

Strategy & development: we build a social media presence on popular social sites that provide a platform for engagement with current and new customers, vendors and industry peers.

Provide direction on producing and/or packaging multi-media digital content designed to promote your services, community involvement, and thought leadership to create an ongoing conversation online community around, and accurately represent your brand.

Social media monitoring: we can perform a one-time or regular analysis of current trends and conversations relevant to your brand to determine key conversations, trends and brand leaders currently happening among influencers as well as baseline topic volumes for you and your main competitors.

We generate search keywords and brands to watch, relevant conversation topics, assess baseline sentiment re: you and your competitors.

We analyze influence ranking by search tools, as well as identify opportunities for engagement.  
Provide direction and/or hands-on updating of current social media profile to establish your presence in the social web among key social media platforms.  Facebook posting, Twitter maintaining and response conducted based on relevant news, client goals, partnerships and overall editorial calendar.

Do you want to deliver a brilliant interview every time you speak your piece, whether you have 5 minutes on the phone with NPR or 9 hours of filming a documentary in the wind and rain?

Have you ever been annoyed, frightened or upset by an interviewer who seems to know your topic better than you do, confronted you, and in the final piece misquoted you -- or completely left you out of a story you worked hard for?

Do you feel the need to control your message, but don't feel like you can pull it off without sounding canned?

Wish you could learn to deliver an artful sound bite? Have you struggled to find your own authentic, powerful voice to overcome the drumbeat of opposition or drown out the din of the same old stuff from the choir?

Spokesperson training will teach you how to talk so people will listen, from the basics of messaging structure, to all the way through to finding your center and maintaining authority in the toughest of situations.

Haven Bourque has influenced and inspired spokespersons, CEOs, entrepreneurs and authors, business and non-profits both large and small to transform their words into compelling, effective stories. She'll teach you to be comfortable, confident and controlled, so that when you talk, people will listen.

Whether you're a natural performer who sparkles in front of the TV camera, a serious expert who is deeply offended by the very concept of a sound bite, or somewhere in between, Haven can help you strengthen your skills, conquer your weaknesses and bring out your best.

Haven will teach you to polish your messaging delivery, volley back with bulletproof answers to hardball questions, craft a ringing sound bite, glue your audience to their chairs with the intensity of your story, and keep a wildly diverse spectrum of writers -- from investigative journalists to student reporters to savvy bloggers -- coming back for more.

We recognize that not everybody can -- or wants to -- retain media relations professionals (although we really think you should). For very small businesses, organizations with limited resources, in-house communications teams wearing many hats that could use a boost, or individuals who want to learn to work with the media, we'll teach you all the essentials.

From the basics of building a media outreach strategy -- what's news, and what isn't -- creating a messaging hierarchy for overall organization; creating key messages for specific campaigns, identifying outlets/beat/writers and finding them, how to pitch individual writers, how to pitch broadcast for events, writing effective press releases, media advisories and op-eds. Why and how to develop a media list of key contacts, and what resources are available to do that. What distribution or wire services to use -- or not -- and how to use them if you do.

We'll also cover techniques for doing successful interviews for TV, radio and print. Learn how to develop sound bites, tricks for answering difficult or off-topic questions, mistakes to avoid, and how to respond to inaccurate coverage.

Discover what makes a "good source" and how to become one, building lasting relationships with journalists.

We'll also cover when you might want to hire an outside agency or PR contractor; and if you do, how to negotiate a successful agreement.

Product placement and product integration in television shows and film can be extremely effective for many types of brands and organizations. The trick is to make sure these placements happen organically, with respect and relevance to the storyline. While we are huge fans of Jack Bauer on 24 , we know he cannot save the world with a glass of organic orange juice!

Product placement is unpaid placement where a brand or product is placed on the set of a TV show and is much less intrusive -- but equally effective -- as product integration. Our Hollywood partner PopLab - and yes, she cares about the planet, people and all the creatures of the earth -- works with television shows and film studios to strategically place pand integrate brands and messages in projects that attract the target demographics.

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