Deborah Crooks

Social Media Strategist

A dedicated creative with more than 20 years writing, editing, project management and social media expertise, Deborah brings a unique mix of communications skills to HavenBMedia, including on and offline events, initiatives & projects. Having served as both a managing editor of a national print publication and a Creative Catalyst at a new media agency, she has a deep understanding of both traditional and new media as well as a life-long dedication to environmental issues: Raised in a semi-rural area of the Santa Cruz mountains surrounded by agriculture fields, Deborah gained both a deep appreciation of the natural world and firsthand knowledge of the effects of pesticide use. She continued her studies of both at UCSC where she earned a BA in Environmental Studies and worked for the Predatory Bird Research Group to help with the recovery of the Peregrine Falcon population (which had been nearly decimated by DDT use).

She went on to hone her reporting and editing skills as an editor at Inside Communications in Boulder, CO, where she also studied creative writing at the Naropa Institute. Since then, she’s written for publications and sites including Yoga Journal, Veg News, "The Thinking Girl's Guide to Enlightenment," AOL's Digital City, Green Living Ideas, FYI Nutrition and The Sun as well as stage and radio. Most recently, she’s worked on social media campaigns for clients and individuals including Scion, Mattel, Social Media Club and Twestival, and helped to coordinate Bloghaus @SXSW and Blogtropol.us at Web 2.0, as well as a host of community events. 
When she’s not advising clients she can be seen performing her original music with her band. She recently spoke about the creative process at Macworld 2010 and on a panel at SXSW about “People, Passion, Purpose and Performance.”